Education platforms
Your knowledge. Your platform.
Courses, masterclasses, conferences and streamed events, under your brand and owned by you.
Formats
- Webinars
- Courses
- Masterclasses
- Conferences
- Streamed events
Your audience is spread across four rented tools.
The course lives on one platform, the webinars on another, the tickets on a third and the mailing list on a fourth. Each takes a cut or a monthly fee, each holds a piece of your audience, and none of them looks like you.
The cost is not really the subscriptions. It is that nobody can answer simple questions, who bought the course and then came to the conference, which session sold the masterclass, what a returning attendee is worth, because no single system has ever seen the whole person.
A platform of your own is not a vanity project. It is the only arrangement in which the answers exist, and the only one where the audience you spent years building belongs to you.
One platform, five ways to sell.
Most clients start with one format and add the next once the first is paying for itself. The platform is built to take them all from the beginning.
- Webinars
- One-off or recurring sessions with registration, reminders, live delivery and a replay that keeps selling after the room has emptied.The fastest format to launch, and the one most people start with.
- Courses
- Self-paced programmes that run without you: enrolment, sequencing, progress tracking, certificates, and the release schedule you designed once and never touch again.Built to keep earning on the weeks you are not working.
- Masterclasses
- Small, high-price cohorts with applications, limited seats, and the personal framing that justifies the price, rather than a course page with a bigger number on it.
- Conferences
- Multi-track programmes with speakers, schedules, tiered and group tickets, sponsors, and an attendee experience that holds up on the one day everyone arrives at once.
- Streamed events
- Live broadcast to a paying audience, with access control that actually holds, not a link that stays private because everyone remembered not to share it.
What every platform includes.
Not a feature list to compare. These are the parts that have to exist before you can sell a seat and sleep afterwards.
- Your brand, your domain
- The platform carries your name, not ours and not a marketplace’s. Attendees never leave your world to pay, to watch, or to come back.
- Ticketing and checkout
- Card payments, tiered pricing, discount and group codes, invoices, and EU VAT handled correctly rather than approximately.
- Access control
- Who may watch what, for how long, on how many devices, enforced by the platform instead of by everyone’s good manners.
- Participants
- Registrations, attendance, cohorts and communication in one place, so the answer to “who is actually coming” takes a second rather than a spreadsheet.
- Email that belongs to the event
- Confirmations, reminders, replays and follow-ups, written once and sent by the platform at the moment each participant reaches it.
- Your audience list
- In your database, exportable, and yours when the engagement ends. This is the asset most rented platforms quietly keep.
How it goes.
Scope the format
What you teach decides the platform, not the other way round. We settle the format, the pricing rules, the access rules and the launch date before anything is designed.
A written scope, a launch date and a fixed price.
Build the platform
Your brand, your domain, your checkout. Built on the studio’s own production stack rather than assembled from plugins that will disagree with each other in a year.
A platform you can log into and load your material in.
Launch
We load the first cohort or event with you, rehearse the live path end to end, and watch the first sales come through together rather than reading about them afterwards.
A live platform taking money, with you on the inside of it.
Run it
Every event after the first is yours to publish. We stay on retainer if you want a hand on the technical side, and step back entirely if you do not.
The code, the database and the audience list, in your name.
Before you book.
Tell us what you teach.
We will tell you which format earns fastest, what the platform needs to do, and what it costs. If an off-the-shelf tool would serve you better, we will say that instead.
or write to hello@genica.org
EduGenica is the education practice of Genica, an EU software studio. Previously published as sellknow.com.